- Published on Wednesday, 23 July 2014 11:14
Excellent, personally sourced fabrics and minimal designs are the key elements behind the success of SDG East London.
Founder and head-designer Stefania Di Ghionno achieved a degree in Costume and Fashion History from the University of Bologna and soon moved to London to follow her passion. She started engaging with the fashion market in the UK by selling vintage garments and customized vintage clothes in the hottest spots of the city: Camden Market, Portobello, Spitafield and Birck Lane's Up Market.
Back in 2010 she decided to move on and create their very own brand: SDG East London, a brand that could represent their ideas and deliver the best quality and design, rigorously handmade in London with love.
Stefania personally sources each material: fabrics arrive and are ordered from all over the world. In her studio precious silks from the east are piled together with modern high-tech materials. Each jacket from the Match collection is a colourful, spot-on clash of different patterns and textures. Patterned cotton, velvet, faux and real leather, jacquard and quilted fabrics enrich and distinguish every single design. The combination of different patterns and textiles results in never ending possibilities of matches, which spice-up the basic, well cut shape of the SDG jackets and make each one unique.
Beyond quality, commitment and passion, the focus of the brand is on delivering pieces that can be worn in several ways and all around the year, for an effortlessly chick look. SDG Match Jackets are perfect on both, laid back clothes or elegant ones. The attention to details and care for quality will always make them the right choice to complete an outfit.
Easy-to-wear is the word that better represents the brand concept, as jackets are unisex and has also been recently launched Puffetta, the baby line for those mums and papas who can't escape the matchy-matchy charm.
Fell in love with a pattern and would like to mix it with another? SDG provides also a bespoke line. Just book in an appointment to come over to the showroom in East London and choose your favourite materials amongst the rich stock. Sleeves, bust, pockets and even the zip colour can be combined accordingly to the customer's tastes.
For our dearest MEOKO readers SDG has raffled a beautiful, unisex jacket that boosts a dark, plain body brought to life by the warm coloured, African print sleeves. The jacket is from the Match Collection, which SDG has created after receiveng an order from her friend and promoter at BP (Beautiful People). The contact with the music scene triggered the idea of developing a collection from that first prototype - which is the exact same we are giving away - and to launch the collection with the aid of the Crew Love, collaborative concept from Wolf + Lamb, Soul Clap and Double Standard. For this year Sonar Festival she made 14 jackets especially tailored for Soul Clap, Wolf + Lamb, Pillow Talk, Slow Hands, Tanner Ross, Nick Monaco, No Regular Play, Navid Izadi and other members of the Crew. Being mostly Djs, she opted for colourful designs which can easily stand out amongst a big crowd, altering her usual minimal style in order to play with patterns and details.
- Published on Wednesday, 25 June 2014 13:29
A good DJ, much like any good tradesman, never blames his tools. From needles to torque, flight cases to
headphone jacks, every element of a touring dj needs to be covered to ensure optimum functionality, in
turn leading to the better dj sets for both creator and listeners. Manufacturers SHURE know all too well the
benefits of quality DJ equipment, from their best selling range of high quality needles to their lush
headphone ranges. But it's not only the DJ they're catering for with their SE535 and SE112 earphones,
you can be treated to optimum sound and sonic clarity whether you're at home or on the move good
sound is something that we all have a right to enjoy.
So throw away those crappy white iPod earphones and cast your bass boosting in ears aside MEOKO have teamed up with SHURE to offer a pair of stunning earphones to two lucky readers. 1st prize winner will receive a pair of SE535 earphones with a retail value of over £300, while a second lucky winner will also be up for a chance of bagging a pair of SE112 earphones. You lucky devils, you.
Find Shure HERE
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- Published on Wednesday, 25 June 2014 09:46
You might have bumped into her London's street pieces: the colourful, joyful wall near Haggerston Park and several bits around Brick Lane. In any case, if you have seen an Anna Laurini's piece, you won't confuse it with anything else.
Her signature style consists of a mix of bright, textured acrylic colours and merges soft shapes with hard edges in a an ever akin, but never same, whole. Anna's works of art are clearly inspired by abstract expressionism and also reminds us a bit of synthetic cubism. She draws inspiration from the old to create a completely new kind of abstraction, modern, unseen and intense.
Her canvases are loving encounters of men and women, whose words fluctuate on the surface; sometimes they are questions, sometimes statements and some other times melancholic desires.
Anna has studied at the Art Student League in New York and at Central Saint Martins in London, and she has received commission from many privates in both cities.
Throughout her career, Anna has always employed a variety of media, including videos, collages, drawings and stencils. Her continuous itch to experiment drove her practice into yet another field, as she has recently started working with fabric: her leitmotivs are perfectly translated into simple, yet powerful designs over t-shirts and sweatshirts.
Perfect for both, man and women, her garments are the last MEOKO discovery, proper and wearable works of art.
Each is characterized by her dearest bright, even fluorescent colours, applied with the usual neat and tidy brush strokes. Besides, every garment is entirely hand painted, which means that every single design is unique.
For this Hidden Treasure 'episode', MEOKO collaborates with Anna to give you the chance of winning two of her hand-painted t-shirts.
Discover Anna's world
- Published on Friday, 20 June 2014 12:49
London's festival behemoth, South West Four, has become somewhat of an institute for the city's dance music loving inhabitants. Originally conceived in 2003 and launched at the-still-trusted-home of Clapham Common, SW4 has built up a reputation as the original, inner city urban based festival, ruling the August bank holiday weekend, year after year.
And after celebrating their 10th anniversary year in 2013, the SW4 crew have swung back into action, with stunning world class line ups and high quality production values and crisp sound being the order of the day(s) once again.
Based across 25th / 26th of August, Saturday sees the likes of Above & Beyond, Danny Avila, Loco Dice, Tale Of Us, Tiga & Audion playing a rare back to back set, sash, Paul Kalkbrenner and Seth Troxler and Jamie Jones to name but a few of the stellar cast. Sunday sees a cross pollination of styles, including drum and bass from the likes of Marcus Intalex, warehouse techno from Boddika, bumpy house from Catz 'N Dogz, Maya Jane Coles, Shadow Child and straight up techno from Marco Carola, Deadmau5, Eric Prydz and Andy C headline the festival on the last day.
More info about the festival and tickets HERE
- Published on Wednesday, 18 June 2014 11:58
Fieldtrip is a debut Music & Arts Festival landing on the stunning Yorkshire Moors between 15th and 17th August 2014. Much like it’s tea drinking inhabitants and their world famous hospitality, Fieldtrip promises a cozy and independent atmosphere, offering lots of local goodness in a lush green site, with panoramic views of the moors and just a short drive from Leeds City centre.
“Fieldtrip Festival is all about one thing and that's having fun from start to finish” says Danny Savage, part of the two-man team that devised the Fieldtrip idea. “There are a number of reasons we opted for a smaller sized festival. Firstly, it’s our launch year so we didn't want to run before we could walk. Secondly, the best festivals I got to (and there has been quite a few!) are the intimate ones the ones where you end up leaving with a new set of mates and when you can embrace every aspect of the event personally. And that's what we are aiming for with Fieldtrip. We’ve put huge attention to detail into all aspects and we don't want anything to go unnoticed or ‘get lost in the crowds” he says of Fieldtrip’s ethos and aesthetic.
Compact and cute, this bijoux affair focuses on fun & participation, taking inspiration from the promoters’ world festival travels, distilling them into one beautifully boutique weekend. There will be cider stalls, a handpicked selection of amazing street food, live comedy and kamikaze karaoke, mud wrestling and unique little habitats to play in, craft stalls and acrobats as well as rap battles, a secret cinema and oodles of locally endorsed real ales from Yorkshires many breweries.
“There’s going be a lot of quirky little pop-up arenas and unique attractions for everyone to soak up when they’re not in the music arenas” explains partner Liam Donnachie. “We’re not really down with the 'everyone has to wear this on the last day’ or ‘everyone has to join in this activity’ kind of vibe. It's more a case of there is gonna be plenty of things for you to be getting on with music, arts, live performances, stand up comedy, mud wrestling, dodge ball and we've even been chatting about getting a ‘tinder’ tent up and running!
With the modest Fieldtrip attracting a super-intimate, 1500 capacity crowd, everyone is going to be more than busy. The camping soiree puts a large emphasis firmly on attention to detail, with a wide variety of live & electronic music spread across 7 specially designed arenas, each one having its own themed environment, to make it a much more inclusive and magical experience. There will be plenty of participatory games, performance artists and in general, no expense spared on production. It’s the little things that matter sometimes Fieldtrip remains a feel good weekend that harks back to a simpler, more fun and engaging time (before the corporate world ruled the festival plain).
As well as a lovingly hand picked selection of local musicians, brands, DJs & performers, there will be a smattering of international talent to really finish the festival in style. The music ethos is about quality, not what’s hot at the minute or trendy and cool the festival sees it their responsibility to provide you with a fresh selection of musical fare, with a new favourite band, or DJ awaiting you at the end of the weekend. “For me the best part of a festival is walking away having experienced new music from artists you've not heard of before” confirms Danny. “To stumble across a new act that you love is what festivals are all about. So with that in mind, we’ve covered a lot of genres across live and electronic music so I’m sure everyone will be satisfied musically and hopefully surprised as well.
Fieldtrip is a fun-filled, friendly affair that brings together the best creative and cultural offerings Leeds has to offer, delivered with love; understanding and a welcoming smile on its fact. This is one summer trip you definitely don’t want to miss. In the words of the festival themselves: “Its like-minded people who just love to have fun”… now then, where do we sign up?
Info and tickets HERE