MEOKO Presents Hidden Treasures - Introducing Yoghurt Warrior
- Published on Wednesday, 10 April 2013 12:01
MEOKO has been digging deep to bring you the best in up and coming brands and designers for the coolest unique creations out there. Each brand representing positivity, creativity and a fun and friendly vibe, to tie in with what we stand for here at MEOKO. Over the coming weeks weâ€™ll be presenting some our favourites, as well as some fresh undiscovered talents for you to feast your eyes over.
For the fifth instalment of our 'Hidden Treasures' series, we bring you another budding creative brand, a real tasty treat in the form of Yoghurt Warrior. We came across the brand's eclectic and eye-catching tropical wares at a recent pop-up event held by The Secret Emporium at Box park in Shoreditch. We later discovered that its founder, designer (and DJ) Jimmy Herrtage started up the brand from scratch three years ago, whilst studying at art college with just a ÂŁ500 loan from his dad. Jimmy decided to merge his love of art and electronic music by designing and manufacturing tees that he would take along for his fellow DJs, whilst gigging at events (as DJ Shark Bait) - and from here the brand has grown organically, attracting the support from the likes of Annie Mac and Foamo.
In essence, Yoghurt Warrior produce a range of streetwear apparel, including unisex tees, sweatshirts, leggings and hats, which incorporate quirky designs and slogans with aztec and animal inspired prints. Since Jimmy moved to London the brand has grown from strength to strength, as Yoghurt Warrior has increasingly collaborated with a host of underground music brands, such as Troupe, Flux, Real Nice, Gottwood, WAYF and Secret Garden Party, helping to cement the clothing line's association with youth culture and underground nightlife. Yoghurt Warrior have even produced merchandise for some of the event brands they've worked with; they currently stock a Troupe beanie and will soon be releasing a Gottwood Festival 2013 tee. Not only are Yoghurt Warrior's designs the right amount of casually cheerful and seriously du jour, but MEOKO also has huge respect for the story behind the brand's growth, from one man's personal project to gaining recognition in a whole musical scene and culture.
This year you can find them hosting stalls at Love System Festival in Croatia at the end of May as well as Gottwood Festival, Secret Garden Party and Bestival. Yoghurt Warrior can also be found on the white isle this summer as they are hosting a week in Ibiza for the first week of July with Together Ibiza, Troupe, Flux and WSS.
Yoghurt Warrior have kindly given us a full pot of scrumptious goodies for you to get your hands on:
1 YW sweatshirt
1 YW tee
1YW Troupe Beanie
1 pair of tickets to Panoramic Launch party w/ Kevin Griffiths, Milton Jackson - 5th May @ 360 Rooftop
1 pair of tickets to X w/ Art Department - 10th May @ The Egg
1 pair of tickets to Troupe w/ Dense & Pika, South London Ordnance - 11th May @ XOYO
Visit the Yoghurt Warrior website here
Like Yoghurt Warrior on Facebook
Follow Yoghurt Warrior on Twitter
For more information on the Together Ibiza package click here